Terry Robertson - Hamilton Ontario
“Shooting Your Way to Commercial Profit”
Course
Are you ready to expand your passion for photography into the dynamic field of commercial/industrial photography? Terry’s course is geared for the aspiring or working professional who would like to improve their photographic skills and take advantage of the many opportunities in the commercial field. Participants will acquire an inside look at the realities of the commercial/industrial business and the essential skills needed to become successful in this field.
You will learn to explore natural and artificial lighting situations, creative use of strobes and tungsten lights and how to mix the two together.
Working in the studio and on location, you will photograph various assignments which will provide you with the confidence to use light and lighting systems in a variety of situations.
Terry’s course is designed to satisfy and educate photographers and studio owners from the portrait, wedding and commercial fields who would like to supplement/expand their commercial business and just need to hone their commercial photographic skills to take advantage of those opportunities as they come along.
Schedule
Sunday August 17/08 |
1:00pm to 4:00pm |
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Set up teaching room for yourself and students in your class |
| 7:00pm-9:00pm |
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In classroom- Introductions of Terry and students
Orientation of the week’s schedule
Discuss marketing and business relationships
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| Monday August 18/08 |
8:30am -9:00pm
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Demo -Jewelry Shoot, Shiny objects and Glass |
| 1:30pm - 2:00pm |
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Prep for Executive Portrait photo Shoot |
| 2:00pm - 5:00pm |
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Executive Portrait Fashion shoot on location around campus and in studio |
| 7:00pm - 9:00pm |
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Computer Lab file preparation – Critique Executive Portrait shoot |
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| Tuesday August 19/08 |
8:30am - 5:00pm
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Architecture photo shoot on location
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| 1:30pm - 3:00pm |
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Computer Lab file preparation – Critique- Architecture Shoot |
| 3:00pm - 5:00pm |
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Demo -Food shoot – Drinks (Alcohol), Food shoot – Dessert – cooked meal |
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| Wednesday August 20/08 |
8:30am -5:00pm
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On location Mixed Lighting shoot |
| 1:30pm - 5:00pm |
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Computer Lab file preparation – Working with RAW files |
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| Thursday August 21/08 |
| 8:30am – 9:30 am |
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Personal Fine Art photo shoot – one hour session |
| 10:30am – 11:45 am |
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Digital enhancement of Personal Fine Art photo shoot
Targeting Your Market –practical marketing techniques, digital marketing, direct mail and web marketing. |
| 11:45 – 12:00 noon |
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Student and Faculty evaluation forms. |
| 12:00 1:30 |
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Lunch, awards, certificates |
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Depart between 2:00 and 3:00 pm |
Instructor:
Terry has photographed architecture, fashion, industrial, product, public relations, food and annual reports around the world for more than 32 years. His photographs have appeared internationally in countless publications, brochures, postcards and billboards.
His 32 year tenure as senior photographer at Bochsler Photographic enabled him to help design and construct their new 10,000 sq. ft. self contained facility that eventually employed 18 people with a variety of specialties and functions, serving the advertising and marketing industry.
“Selling an idea” is often the name of the game and Terry’s ability to articulate conceptual ideas, linked with forward thinking about value added client benefits usually closed the deal. Working in the advertising field also gave him the opportunity to develop skills in graphic design, typography, printing processes, copy writing and marketing strategies.
As soon as digital image capture became the tool of choice, Terry and his staff were amongst the first studios to recognize its potential and actively promoted and proved the technology to doubting clients. He used the Phase One system for the bulk of our work and in due course discontinued their wet lab operation to install Photoshop workstations and digital printers.
Terry has garnered awards for outstanding imagery in film, print, advertising and art.
He has received the coveted Yousuf Karsh Award in Recognition of Lifetime Achievement in Photographic Competition.
He has his Craftsman Photographic Degree from the Professional Photographers of America and his Master of Photographic Arts with 10 Masters Bars from the Professional Photographers of Canada.
Terry has also had the major distinction of being awarded the “Ontario Professional Photographer of the Year” in 1996, 1995, 1984, 1982, a distinction not matched by any other photographer in the 124 year history of the Professional Photographers of Ontario.
Prerequisites
Terry’s course will be most profitable for those working fulltime in the photography profession, but is open to all those with the desire to push their craft forward and wish to improve and advance both their lighting technique and their own shooting style.
His workshop is for all photographers with lighting experience who are interested in exploring Light Studies who have worked in portraiture, weddings and commercial photography and have a foundation in studio and location lighting.
Students are expected to be familiar with digital camera capture, image transfer to a computer, basic digital workflow techniques and have an understanding of manipulation programs. You must also have a good working knowledge of your laptop/desktop computer with its editing software and intermediate to advanced knowledge of Photoshop is essential. You must have a good working knowledge of your digital camera and its functions, your laptop/desktop with its editing software and a good working knowledge of your digital camera in manual mode as this is not a beginning class.
Students should bring to class the camera of their choice with appropriate lenses and accessories. You WILL be shooting in this class. Also, if you wish to work on your images during the week please bring a laptop or desktop and don’t forget a card reader. A small jump drive is also helpful in allowing images to be moved to a central computer for critiques and review.
Contact Terry Robertson
225 Holmesdale Avenue,
Hamilton, ON., L8K 3M6
Bus: 905-296-6127,
Cell: 905.518.1554
email: terryr@cogeco.ca
Register now!
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