Jeff Hawkins #2

"Digital Storytelling Albums" 

Jeff Hawkins is an instructor at Niagara School Of Imaging
   

 

 
 

Many photographers today are exercising their creativity in the form of Story Telling Albums for both their wedding and portrait sessions.  Storytelling benefits now available to photographer are:

 

  • A Day in the Life albums: Some of the top photographers in the country create digital editorial style albums by following a subject from morning until night, creating an editorial style of coverage. These albums are often referred to as Day in the Life Albums. These albums are gaining increasing popularity with Portraiture of Grandparents, CEO’s, and Graduates!
  • Treasured Moments Designer Art Books: Many other photographers capture editorial style images over several sessions to create a digital narrative album. Treasured Moments coffee table books are often popular to document the babies first year, a senior year book, or even a kinder garden collection. Consider taking the retail price of this product and making it more financially feasible. For instance, if the total cost of the 18 side book is $2000, consider dividing that total by 4. The client would receive 4 sessions and pay $500 for each session. It doesn’t take as much time as a Day in the Life session or even a wedding, but the profit level remains the same!

Storytelling Guest books: Several photographers are finding great success in taking the Portrait session beyond the backdrop and into a story telling scenario. This concept works great for engagement, baby shower, graduation party guest books! The guest book takes the session from the sale of one or two portraits to a narrative documentation of the subject.

With the changes in product options available there is a learning curve to creating these products with class. Consider the following helpful hints to designing digital style storybooks:

Helpful Hints:

  • Create color harmony from page to page. Often studios are matching the backgrounds to the images and not taking into consideration, design continuity should blend from page to page.
  • Limit the number of images allowed on each page. We have found that an average of 3 to 4 images per page purchased, create an elegant appeal with the focus on the images.
  • Set a limit on collage pages! In the end, less is best!
  • Remember, just because you can, doesn’t mean you should! Avoid too many graphics and special effects! Keep the focus on the photography.
  • Limit the number of verses and wording used in the book.
  • Artfully master each image with the focus on making the subject look their best.

Regardless of what style of story telling you are capturing or what album of preference you select, an image of a person or of a family group is a symbol of a life that will eventually end. One never knows how important the next photograph will become. Photographs help us recall and share precious memories of the times, the events and the people in our lives- even those that are long gone. There is no better way to document these memories, then to document them in a story telling style. Use your gift to capture every tiny detail, every smile, and every tear. Life is precious what is here today can be gone tomorrow. Use the tools of the trade to develop the memories of tomorrow

Sunday, August 17th, 2008 through Thursday, August 21st, 2008

 

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Join the skilled instructors at their 5 Day, Hands-On Workshops in August at The Niagara School Of Imaging Sunday, August 17th, 2008 through Thursday, August 21st, 2008, At Brock University in Niagara Falls, Canada

http://www.niagaraschool.com

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